ScotsPolitics.com has published an exclusive interview with Labour MSP John Park, co-ordinator of the party’s disastrous 2011 election campaign, in which he admits Labour got it wrong. Park, alongside Head of Communications Rami Okasha and general secretary Colin Smyth, was responsible for running the election campaign that saw the rival Scottish National Party sweep in to power with a crushing majority.
This interview has been published amidst the breaking news of Smyth’s resignation, mere weeks after the suspension of Okasha.
In his exclusive interview with ScotsPolitics.com, Park noted that the victory of the SNP at Labour’s expense had caused “despair” throughout the party, from MSPs to union members. However, he hinted that a new leader is a valuable boon to the Party.
“We are in a far stronger position than we were last year, obviously we have elected a new leader [Johann Lamont]… in parliamentary terms we are in a good position”
Park, current MSP for Mid Scotland and Fife warned that Labour had to overhaul its campaign strategy and seek to emulate the SNP’s success with social media campaigning
However, he emphasised that the party is playing catch-up with the SNP while MSPs attempt to overcome their nervousness at these new techniques.
Okasha was suspended for alleged “insubordination” amidst Lamont’s extensive review of Scottish Labour’s structure and media reports of a turf war” between the Holyrood team and the group at John Smith House, which included Okasha and Smyth.
The interview is available here http://scotspolitics.com/interview-of-the-week/labours-election-co-ordinator-admits-snp-is-still-ahead-in-campaigning-terms